Spreading the Word
Spreading the Word

Design constantly negotiates between creative possibility and institutional limitation.

Media Lab Helsinki and Health Action in Crises(HAC) department in WHO, came together to explore creative solutions for their restrictive media usage, in order to better communicate HAC's mission and advocacy through internet.
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the dream of duser
The Dream of Duser

Technology long served as a drive for innovation, whereas design thrives to take the lead.

Lumalive technology features flexible arrays of colored LED fully integrated into the fabric. Philips organized a study and competition project with School of Design and Media Lab, to create innovative product concept that integrates technology into business potential.
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iSeed
iSeed

Brand. A promise that has multiple layers, extendable and sustainable. It’s not on the cow’s butt any more.

Modern brand, the hidden treasure every company seeks for, happened to be the common ground between modern design (creativity) and modern business (strategy). Taking iPhone’s grand launch as a starting point, we explored the way to bridge creativity and strategy.
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Brighten Your Way
Brighten Your Way

Invisible and intangible, the telecom network challenges its service providers to brand their market offer.

As a reputable telecom network operator, TeliaSonera Finland intended to enhance its brand identity through experience design. Industrial Strategic Design department at TAIK was approached to provide a branding solution, targeting at customers in Helsinki-Vantaa airport.
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